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App to train clients online: the must-have features

July 31, 2026 7 min

"What app do I need to train my clients online?" The answer isn't "the one with the most features", it's the one that solves what really matters without loading you up with filler. Here are the must-have features, by category, so you know what to look for.

Fast workout design

Being able to create and assign routines starting from a library, not a blank page. If each plan takes you an hour, it doesn't scale. Look for speed and reuse.

Integrated nutrition

That you can give guidance or diet plans without jumping to another tool. The fewer apps, the less chaos and the less information lost along the way.

Tracking and progress

The client logs, you see: weights, reps, measurements, adherence. Without this you're flying blind and find out too late who's quitting.

Communication

A channel to talk to your client that isn't your personal WhatsApp mixed in with your life.

Payments

Recurring billing that runs itself. If you have to chase payment every month, the app isn't doing its job.

Frictionless access for the client

The feature almost nobody values and the one that most drives adherence: does your client get in easily, without installing anything or creating another password? An app full of features your client never opens is worthless.

And AI, is it needed?

Used well, it takes the admin off your plate. Used badly, it's a marketing hook. Make sure it solves real work, writing, organizing, remembering, not just sounding modern.

Frequently asked questions

What's the most important feature?

The one almost nobody looks at: how easy it is for your client to get in. The best app is useless if your client gives up at the sign-up screen.

Do I need a separate nutrition app?

Better not. A tool that combines training and nutrition saves you jumping between apps and losing information along the way.

Is more features better?

No. More features you don't use means more mental load and more things that break. Better a few, done well, that solve your day.

In short

The best app isn't the most complete, it's the one that solves training, tracking, communication and payments without friction, and that your client opens without thinking.

That's what Axion does: workouts, nutrition, payments and tracking on one screen, and your client gets in with a link from their email (no password, nothing to install), with 800+ exercises and 500+ foods ready behind it. The app your client actually uses.

Marc Ruiz

Marc Ruiz

Training & business · Axion

Marc Ruiz writes about training and the business of being a coach. He's obsessed with what actually works with clients: getting them to train, keeping them around, and helping you make a living from it.

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